« Apple Iphone Marketing Pt1 | Home | Apple iPhone 3G Hype And Fluff Pt1 »
Apple Iphone Marketing Pt2
By Gerald And Erin | October 4, 2008
Now here is how this marketing with your iPhone helps you. Your application gets downloaded by Susie who loves it. She also wants your special feature so she visits your website, which happens to sell upscale shoes, handbags and accessories. She fell in love with your product and ordered a bag. Then she sent a notice to all of her friends about your application. Then those contacts also visited your website and sent out more links and information about your application and website to others. The "viral" marketing has started and you really did not have to do much other than getting the application uploaded to Facebook. In a nutshell, this is how you can start marketing with your iPhone.
The iPhone plays a huge part in this marketing scenario listed above. You as a salesperson or marketer can use your iPhone to rate the uploaded application, keep track of who is downloading it, post messages to the blog about how great it is and invite everyone who has downloaded it to be your friend. Now, your list of friends becomes your potential customer database. You can send out special sales to these people because you know they fit into your companies demographics. More and more businesses are starting to catch onto this concept. This is one way that you can start marketing with your iPhone.
YouTube is another avenue for marketing with your iPhone. There are so many ways you can use this website and your iPhone to market your business. Musicians can post demo videos out there. Companies that are offering a product can post a sample advertisement or an additional advertisement out there. Keep in mind that iPhone users can download and save these videos to their iPhones and readily share them with everyone. You want your video to be entertaining, worth sharing and effective. Selling blenders? Why not do a video on how not to use your blender. Same thing with vacuum cleaners.
Announced last year by the Open Handset Alliance, a group of mobile phone manufacturers and software houses who want to have one unilateral platform for all mobile phones to run on Android looks to be one of the most interesting revolutions in the Mobile phones market.
One thing analysts and the executives agree on, Apple, a new player in the cell phone market, deserves the credit for getting carriers and cell phone makers to change.
Topics: iphone |